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KMID : 1011620100260050649
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Korean Journal of Food and Cookey Science
2010 Volume.26 No. 5 p.649 ~ p.654
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Survey on Consumers' Perception of Fresh-cut Root Vegetables
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장민선:Chang Min-Sun
김지강:Kim Ji-Gang/김건희:Kim Gun-Hee
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Abstract
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This study investigated the recognition of and preference for consumer root vegetables for the improvement of fresh-cut root vegetable quality. The questionnaires consisted of questions on general preference, purchasing locations and quality factors. Answers to 286 questionnaires were analyzed both descriptively and quantitatively using SPSS for Windows (Version 14.0). The principal results were as follows: 37% of the respondents preferred potatoes to other root vegetables; 52% purchased at wholemarket. Most consumers preferred fresh-cut root vegetables; 56% were un-satisfied with fresh-cut vegetables quality as high quality agents. The most considered factor in purchasing fresh-cut root vegetables was shape/appearance.
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KEYWORD
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fresh-cut, root vegetable, quality, consumer preference
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